Here in the UK we have just had a set of city mayor elections. This is quite a new thing for us; these ‘metro-mayors’ are directly elected as figure heads for local government in their area. They have a certain amount of authority (while having to work alongside the various elected councils and other bodies, of which there are usually several) and some executive power. However, perhaps THE key strength they have is ‘convening power’.
The idea of convening power has been around for a decade or more. Harvard business guru Rosabeth Moss Kanter wrote about it in 2011. The Commonwealth sees it as a key element of their mission. It’s about using what recognition and authority you have, which may or may not be a lot, to gather people together around an issue or cause. Essentially, it is the ‘power of the ask’ writ large. If you don’t ask, you don’t get – so not even asking is to give a No answer before anything has actually happened.
Convening power is mostly a form of soft power. You invite people to gather with potential positive consequences. You can also offer them an enjoyable time, the chance to meet others also interested in the issues, and a seat at the table. This is invitation on a grand scale. Organisations are often keen to be seen to be playing their parts in creating solutions and can be drawn in – with a compelling invitation and a good cause.
Hints for using convening power include:
- Find a really good topic, cause or issue to gather people around. If it really matters to people, they will come (or at least start to get engaged)
- Thing big. Find the best-known and most widely connected person you can, and start from there. Once the crowd starts to hear that key people and organisations are joining, they’ll soon get interested.
- Think outside the box. Don’t just ask the usual suspects, get people together from a wider range of places and contexta. Invite those affected by an issue as well as those who can help resolve it. Invite people with parallel experiences, or from fields with analogous situations.
- Get to action. Prompt public commitments and next steps – when folk make these in front of others, they are more likely to follow through. In particular, look to make things start happening in the 48/72 hours after your event.
Anyone can use convening power. It’s a great element of Host Leadership. And if you don’t convene and gather people around what YOU think is important, who will?